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Personalities 2010

Brazilian Poltry and Swine Industry
Personality Award | 2010

Mr. Luiz Fernando Furlan

Brazilian Agribusiness Personality

Luiz Fernando Furlan

Born in Concordia (SC) in 1946, graduated in Chemical Engineering from Faculdade de Engenharia Industrial (FEI), and in Business Administration from Faculdade Santana, São Paulo, with specialization in Financial Administration from FGV, and Entrepreneurial Improvement from USP. Joined Sadia in 1976, where he went on to become chairman of the Board of Directors of Sadia from 1993 to 2002, and 2008 to 2009, and member of the Board of Directors of Pan American Beverages, Inc. (Panamco) from 1994 to 1998. Former member of the Board of Directors of IBM América Latina, Embraco (Brasmotor), ABN Amro Bank (Brasil) and the Maersk Group from Denmark. The former president of the Brazilian Association of Chicken Producers and Exporters ("Abef"), the Brazilian Association of vegetable Oils ("Above"), The Brazilian Association of Publicly Traded Companies ("Abrasca"), co-president of the Mercosur-European Union Business Forum (MEBF), and vice-president of FIESP. Former Minister of Development, Industry and Foreign Trade from 2003 to 2007. He is currently the co-president of the Board of Directors of Brasil Foods S.A. (BRF), and president of the Board of Directors of the Foundation for a Sustainable Amazon. He is also member of the Board of Directors of Redecard S.A., Amil Participações S.A., Telecomunicações de São Paulo (Telesp), Telefónica (Spain), and member of the International Advisory Board of Panasonic (Japan) and McLarty Associates (USA). He is also an associate member of several institutional entities such as the Brazil-India Chamber of Commerce, the British Chamber of Commerce and Industry in Brazil, The Italian-Brazilian Chamber of Commerce, the Association of Sales and Marketing Directors of Brazil ("ADVB"), and the director of the Board of Entrepreneurs of Latin America ("CEAL").

Mr. Evaldo Ulinski

Brazilian Aviculture Enterprising Personality

Evaldo Ulinski

A natural entrepreneur, at age 65 runs a team responsible for the global success of the Big Frango Group. Holds 45 years or experience in all of the processes of the aviculture business, and was able to build one of the largest Brazilian companies of the industry. Big Frango in its 30 years in the market has today 7,500 employees, and a turnover that should exceed R$ 1 billion this year. Born in Mafra (SC), he is the youngest of eight siblings. Son of Polish immigrants, he is married to Niceya, and has three children: Fernanda, Francielle, and Evaldo Junior, who is currently the vice-president of the company. Through his professional competence, created the Big Frango Group, and used his ideas to lead the company to success.

Mrs. Liana Brentano

Brazilian Aviculture Personality Technical Area

Liana Brentano

Graduated in veterinary medicine from UFRGS, she holds a master's degree in virology/immunology from Cornell University, and a doctorate's degree in virology/biotechnology from North Carolina State University, both from the United States. Researcher of Embrapa Poultry and Swine since 1989. Member of the Advisory Committee of the National Aviary health Program ("ONSA") of the Ministry of Agriculture, Livestock and Supply ("Mapa"), and participated in the elaboration of the Active Disease Surveillance Program for Newcastle and Aviary Influenza. Former representative of Mapa in the National technical Commission on Biosafety ("CTNBio") between 2002 and 2004. In 2005, was awarded the Diploma for Excellence by Embrapa in the National Distinction category. Worked in Lanagro/SP lab between 2006 and 2009, during the implementation of the Molecular Biology Lab, and was in charge of the official diagnostics of the Newcastle and Influenza viruses in the country. Cooperated with Mapa in the elaboration of the bill approved by the International Epizootic Organization ("OIE"), which set up a technical partnership program between Lanagro/SP and the US Department of Agriculture (USDA), whose lab became the international reference for Influenza and Newcastle virus diagnoses. She currently works in Emprapa Suínos e Aves [Embrapa Poultry and Swine], where she coordinates one of Mapa's Cooperation Center projects approved by the CNPq (Brazilian National Center for Scientific Research and Development, in the department of diagnostics and genotype analyses of Influenza and Newcastle viral samples for the continuous improvement and standardization of molecular diagnoses and molecular epidemiology of viruses identified in Brazil.

Mr. Dilvo Grolli

Brazilian Enterprising Swine Breeding Personality

Dilvo Grolli

Farmer and animal breeder, he was born in Cascavel (PR) on August 11, 1953. Holds a degree in business administration from Universidade Estadual do Oeste do Paraná (Unioeste), and post-graduate degree in corporate and logistics management. CEO of Coopavel - Agribusiness Cooperative for the past 15 years, one of the largest and most powerful cooperatives of the country, with 11 industries and more than three thousand producing families. CEO of Cooperativa de Crédito Rural Coopavel Ltda. (Credicoopavel) and VP of Agriculture of the Trade and Industrial Association of Cascavel (Acic). Member of the Board of the Brazilian Aviculture Union ("Ubabef"), director and VP of the Union and Organization of Cooperatives of the State of Paraná ("Ocepar"), and VP of the Board of the Rural Society of the West of Paraná.

Mr. Antônio Lourenço Guidoni

Brazilian Swine Breeding Personality Technical Area

Antônio Lourenço Guidoni

Graduated in agronomy from Escola Superior de Agronomia do Espírito Santo , joined Embrapa Poultry and Swine in 1979, where he has been ever since, working in the planning and analysis of experimental and Empirical data from plants and animals. In 1978, completed his master's degree in Statistics from Escola Superior de Agricultura Luiz de Queiroz (Esalq/USP), from where he also obtained his doctorate in agronomic experimentation and multivariate statistical methods. Born in Itaguaçu (ES), worked as a mathematics and statistics professors in 1950 at the Agricultural Center of Universidade Federal do Espírito Santo between 1975 and 1979. From 1986 to 1988, and 1996 to 2000, provided confidential advisory to Sadia and Perdigão respectively, in the planning and analysis of experiments and agribusiness systems with swine and poultry. From 1997 to 2000, developed and implemented electronic standardization and bonus systems for swine carcasses for the Brazilian medium and large-scale agribusiness. Was responsible for the optimization of methodology that enables, by means of dissection of a single swine carcass sample, create bonus systems for the payment of swine breeders, giving industrial destination to hot carcasses with added value to slaughter houses, in addition to guaranteeing to consumer the specific percentage of meat and fat in cuts and shelf products.

Mr. Francisco Alexandro Powell van de Casteele

150 years of the Ministry of Agriculture, Livestock and Supply

Francisco Alexandro Powell van de Casteele

The Federal Superintendent of Agriculture, Livestock and Supply in Santa Catarina, he has performed distinctly in the development of the animal husbandry industry in the State. He was one of the people to promote and sign the ordinance that created the State Committee for Swine health, leading to the work developed by the National Swine Health Program (PNSS) in Santa Catarina. The superintendence is connected to the Ministry of Agriculture, Livestock and Supply (Mapa), which is celebrating its 150 years in 2010. Since its creation by Imperial Decree No. 1067, dated July 28, 1860, then State Secretariat of Agricultural Business, Trade and Public Works still, the ministry plays an essential role in the development and regulation of farming and animal breeding activities in the Country. To commemorate this date, Gessulli Agribusiness presented an honorable mention to Superintendent Francisco Alexandro Powell Van de Casteele for the work developed in Santa Catarina, also distinguishing the 150 years of the Ministry of Agriculture.